Cafe Review: Fritz Coffee Company

Fritz Coffee Company offers a whole lot, and will satisfy anyone from a tourist looking for a delightful Korean café to a coffee enthusiast hunting for a good cup in Seoul. Fritz blends the old with the new in both an effortless and impressive way. Upon first glance the details fade into the background of the café but the longer you sit there and take in the sounds, the smells, and the feel, the more you see what makes this café experience so enjoyable. Even seeing people come through the café for a brief rest from the modern world rivals any people watching experience at an airport.

What captivates me about this café is the experience as a whole. Fritz confidently walks the line between modern and traditional. The building, logo, packaging and even the furniture all point to a time before but they deliver everything any great modern café would. Each time you notice something different that shapes your time there. Both times I visited I walked out happy with the coffee and my whole experience. It’s like drinking coffee on a sunny, spring day or a gloomy, rainy one. Both are great for different reasons.

Both times I visited, I was greeted by friendly staff who recommended certain beans and blends. Although I normally make it a point to get a latte wherever I go, the baristas convinced me to try their hand drip so that's what I went with. They usually have a selection of beans that are in season and they talked me through various tasting notes. I was quite impressed with their knowledge but since I’m not an expert, I nodded along pretending to know what was going on. At any rate I ended up with some good hand drip coffee. The only thing I was disappointed with was the super flowery mug. If you order an iced drink, you get it in a cool metal cup. But I hardly ever order iced drinks, not even in the summer.

As I write this post, I am getting really annoyed that I didn’t try their latte. I guess I will have to visit them again soon. It is a little out of the way to get to (Mapo Station), since I don’t usually visit that area, but my desire to try their latte is definitely over riding those thoughts. Their coffee wasn’t mind blowing, but it was good enough and coupled with the atmosphere I would definitely say it’s worth a visit. I would recommend this café to anyone but I think it would be a perfect experience for someone passing through Seoul looking for some good coffee and a traditional feel.

More information on their locations and hours can be found here:

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