Mini update: I have moved to LA, California and no longer live in Korea.
This means that there won't be any more reviews from Korea in the near future except that there will be. I recently discovered two cafes that I forgot to review from my time in Korea and so I will be reviewing those next. I'm a little sad that I can't explore any more cafes in Korea, but I am excited for future Korea trips. The world of coffee there is developing so quickly and there are already so many cafes I want to visit!
So anyway, here's my review for Terarosa Coffee. I will keep this one short, primarily because it was so long ago that I don't think I can write anything too in depth. However, there are two things that I distinctly remember from my visit. 1.) They have a beautiful space 2.) The coffee was underwhelming.
Terarosa Coffee is a pretty big company with several locations. I visited the one in COEX mall, and so I can't say anything about the other locations, but they have a really nice space. Open and spacious with plenty of seating and natural light. No complaints in that department. Additionally, everything is decorated with old fashioned furniture, textured walls, and random coffee equipment. And while I get what they are trying to evoke in the atmosphere, it ends up feeling a little too fabricated and practiced.
Which brings me to my next point about the quality of the coffee. I guess one of the problems of becoming a growing operation is that it becomes difficult to stay consistent. When it comes to aesthetics, it is often easy to implement some sort of formula to have a theme running through all the stores. However, coffee can be a bit more finicky and I think the quality of their coffee has been spread a bit too thin. I tried their iced latte and iced americano as it was a hot day, but I was quite disappointed with my drinks. The coffee wasn't able to shine through the drinks and so the americano just tasted watery while the latte was milky. I get that a latte is mostly milk, but I have had some good lattes in Korea, where you can still taste the coffee through the milk. The beans should always be the hero.
I'm glad I checked this cafe out and while they seem to be doing enough to keep a name for themselves, there are plenty of better places to spend your 5,000 Won. I would say that it is a notch above the generic franchises like Starbucks, Caffe Bene, Hollys Coffee, but I would still prefer Paul Bassett. To put that into context, if I was walking to Terarosa Coffee but then happened to see a Paul Bassett on the way, I would definitely end up in the Paul Bassett. Very specific scenario I know, but I hope you kind of get where it ranks. (I might try and cover Paul Bassett in another post sometime but for a growing franchise they are doing a really good job in capturing a large coffee following.) So that's it for my first somewhat negative review of a cafe, but check out my other posts for better coffee!
More information on their locations and hours can be found here: www.terarosa.com/